GENERAL


Shasta Beverages, Inc., respects the privacy of every individual who visits our website (the “Site”).
This
Privacy Policy outlines the information Shasta Beverages, Inc., may collect on our Site and how we
may use that
information.

PERSONAL DATA


All “personal information” (“personal information” is defined as any information that identifies or
can be used
to identify, contact, or locate the person to whom such information pertains) that we collect and
maintain will
be subject to the version of the Privacy Policy in effect at the time of such collection. Shasta
Beverages,
Inc., reserves the right to change the terms and conditions of the Privacy Policy. You agree to
review these
terms and conditions periodically to become aware of any such changes. Your continued use of the
Site shall be
deemed your acceptance of any changed terms and conditions.

Shasta Beverages, Inc., will not collect any personally identifiable information about you (e.g.,
your name,
address, telephone number or email address) through our websites unless you have provided it to us
voluntarily.
Please do not submit personal data to us if you do not want it collected. If you do provide us with
personal
data, we may use that information in the following ways, unless stated otherwise: we may provide you
with
information about Shasta Beverages, Inc., on a regular basis; we may store and process that
information to
better understand your needs and how we can improve our products and services; we (or a fulfillment
house or
other third party on our behalf in connection with a promotion) may use that information to contact
you; and/or
we may provide other third parties with aggregate — but not individual — information about visitors
to or users
of our sites. We do not now and do not intend to sell, rent or market personal data about you to
third
parties.

YOUR CHOICES WITH RESPECT TO PERSONAL INFORMATION


Shasta Beverages, Inc., recognizes and appreciates the importance of responsible use of information
collected on
this Site. Without your consent, Shasta Beverages, Inc., will not communicate any information to you
regarding
products, services and special offers available from SBI, although we may find it necessary to
communicate with
you regarding your use of the services on this Site. Except in the particular circumstances
described in this
Privacy Policy, Shasta Beverages, Inc., will also not provide your name to other companies or
organizations
without your consent.

There are other instances in which Shasta Beverages, Inc., may divulge your personal information.
Shasta
Beverages, Inc., may provide your personal information if necessary, in Shasta Beverages, Inc’s good
faith
judgment, to comply with laws or regulations of a governmental or regulatory body or in response to
a valid
subpoena, warrant, or order or to protect the rights of Shasta Beverages, Inc., or others.

Also, please note that Shasta Beverages, Inc., is not responsible for the content or privacy
practices of other
third party web sites to which this Site or any other Shasta Beverages, Inc., web site may link. You
should
review the privacy policy of such sites before using the sites.

ADDITIONAL INFORMATION COLLECTED AUTOMATICALLY


When you use the Site, Shasta Beverages, Inc., or third parties authorized by Shasta Beverages, Inc.,
may also
collect certain technical and routing information about your computer to facilitate your use of the
Site and its
services. For example, we may log environmental variables, such as browser type, operating system,
CPU speed,
and the Internet Protocol (IP) address of your computer.

We use these environmental variables to facilitate and track your use of the Site and its services.
Shasta
Beverages, Inc., also uses such environmental variables to measure traffic patterns on the Site.
Without
expressly informing you in each particular circumstance, we do not match such information with any
of your
personal information.

Shasta Beverages, Inc., may collect information about the use of the Site, such as the types of
services used and
how many users we receive daily. This information is collected in aggregate form, without
identifying any user
individually. Shasta Beverages, Inc., may use this aggregate, non-identifying statistical data for
statistical
analysis, marketing, or similar promotional purposes.

USE OF COOKIES


When you view the Site, we may store some information on your computer. This information will be in
the form of a
“Cookie” or similar file and can help us in many ways. For example, Cookies allow us to tailor a
website to
better match your interests and preferences. With most Internet Browsers, you can erase Cookies from
your
computer hard drive, block all Cookies or receive a warning before a Cookie is stored. Please refer
to your
Browser instructions or help screen to learn more about these functions.

USE OF IP ADDRESSES


We use your IP address to help diagnose problems with our server, and to administer our Web site.
Your IP address
is used to gather broad demographic information such as the number of visitors from a geographic
area.

CONTACT INFORMATION


If you have any questions about this privacy statement, the practices of this site, or your dealings
with this
website, you can e-mail us at webmaster@nationalbeverage.com

OUR PRIVACY POLICY REGARDING CHILDREN


Shasta Beverages, Inc., (the “Company”) is very sensitive to privacy issues and has developed privacy
practices
to comply with the Children’s Online Privacy Practices act (“COPPA”).

On our web sites, we offer many features, such as games and coloring books, which do not require a
child to
provide any personal information. We collect only limited personal information from children 12 and
under (like
their e-mail addresses) to respond to their online requests. For example, we may collect a child’s
e-mail
address in order to send the child a screen saver, but we promptly delete the e-mail address from
our system.
Or, we may collect a child’s e-mail address in order to enter the child in a sweepstakes. We may
also ask a
child to provide an e-mail address of a parent so we can notify the parent or seek consent. We will
not collect
more detailed information from a child 12 and younger, such as a postal address or a telephone
number, without the consent of a parent or guardian. We will not condition a child’s participation
in any online activity on the child’s disclosure of more personal information than is reasonably
necessary to participate in that activity.

Personal information collected from children is used solely by the Company or other entities that
provide technical, fulfillment or other services to the Company. For example, such entities may
provide services, such as, improving our web sites, fulfilling requests or administering
sweepstakes. This personal information is not sold or transferred to third parties.

We urge parents to regularly monitor and supervise their children’s on-line activities.